MAIS IL EST OU LE SOLEIL

Fashion show

Saint-Tropez, FRA

Challenging all the codes of fashion, Luc Petit stages the collection of the Belgian ready-to-wear brand like a real show.

It is in an imaginary and marvelous country that the models, like modern-day Alice’s, presented the brand’s romantic and ultra-feminine models. As a mirror, a circular water screen – alternating between projected images, rain pearls and snowflakes – was a real eye-catcher.

A total show combining the energy of the wild dancers, the emotion of an intimate tango and the arrival of a superb female rider on the catwalk.

A surrealist parade for this Belgian label.

Artistic direction and staging

LUC PETIT

PRESS